Designation: Team Lead, Media Planning
Location: Gurgaon, India
Work Timings: Must be flexible with Shift Hours as it is subject to US time (8:00 PM - 5:00 AM )
Company Name: Vdopia Inc.
ROLES & RESPONSIBILITIES
- Develop and lead sound, strategic Media Plans based on official RFP’s shared by the agencies/ client and the use of media research.
- Possess the ability to evaluate & critically analyze the RFPs prepared by other members of the media planning team.
- Decode & dissect the brand brief for the various internal teams during the Pre RFP process and provide valuable audience insights to enable the sales team prepare winning RFP proposals.
- To be able to listen well, to sales and other internal teams, and synthesize information accurately and efficiently to ensure smooth RFP process.
- Ability to absorb many details, while keeping focus of the big picture; Ability to prioritize and reprioritize many tasks at once.
- Lead creative vision of the planning team by creative thinking for conceiving, developing and designing innovative creative materials for the pre & post RFP submission.
- Ability to provide in-depth data analysis with respect to variables such as client’s target audience, market, product etc. using comScore data & other internal MIS data.
- Independent motivation with a willingness to learn and improve the team’s knowledge and one’s own about the global mobile media trends.
- Ability to review work and reporting of entire Media Planning team and provide recommendations for improvement of content and format of RFPs submitted.
MINIMUM REQUIREMENTS
- Bachelors/ Masters Degree in communications/ marketing.
- 5-6 years of media planning/ account management experience. At least 2 years hands on exp of managing global (offshore) client operations.
- Excellent time management skills with an ability to manage a team.
- Be an intuitive problem solver.
- Superior communication, writing and verbal skills which is must for international operations and the ability to communicate clearly and persuasively.
- Must be a true team leader, self-starter and multi-tasker.
- Thorough understanding of Branding principles & tactics, particularly on the digital & new media platform.
- Diligent delivery against strict timelines. Must be resourceful and highly organized – ability to learn and work independently and with a team.
- Demonstrated strength in business-to-business media, especially digital communications, with experience in managing global campaign operations would be highly desirable.
- Excellent analytic skills, with the ability to review data & an eye for detail.
- Complete proficiency with Microsoft Excel & PowerPoint, with strong understanding of full Microsoft Office suite.
- Intrinsic knowledge of global media terminology and landscape.
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