Hiring for Team Lead - Media Research & Analysis for Global Mobile Media Brand


About the Job
Vdopia is a mobile video and rich media-advertising platform; we offer measurable Video & Rich media solutions, as well as premium advertising network. Vdopia offers the largest pool of rich media and video inventory in the mobile industry (iOS, Android and RIM, in app and mobile web). Vdopia engagements rates (& CTRs) are among the highest in the industry - exceeding most category benchmarks.
We are located globally not only in India but have presence in 3 different locations in the US, United Kingdom, and the APAC region.
Description
THE JOB: Team Lead – Media Analysis & Research
THE PLACE: Gurgaon, India
Hours of Work: Must be Flexible with Shift Hours as it is subject to US Time Zones IST 7pm-4am
Overall Objective:
The Market Research and Consumer Insights Manager should be an expert in dealing with market research and analysis. Should be responsible for demonstrating a strong working knowledge of the digital (specifically mobile) space and media research. This individual is responsible for identifying industry related opportunities and solutions on a regular basis for the sales team.
The Market Research Manager sets the tone for developing actionable product marketing collaterals to be used by the sales and business development team for increasing revenue.
KEY AREAS OF RESPONSIBILITY
Responsibilities include, but are not limited to:
Content Development
Preparation of sales and marketing collaterals including but not limited to case studies and white papers.
 Produce and supervise reports and analyses on issues in mobile media research utilizing Comscore and other research tools.
 Develop visually appealing charts and ides for graphics for sales deck, marketing materials etc.
 Analyze data collected, using traditional and advanced methods where appropriate, and report findings in visual presentations.
 Create and design sales collateral such as seasonal marketing packages for sales team
 Collaborate with management team to ensure that all deliverables meet campaign objectives
 Present research findings and support the development of key insights through case studies and white papers.
Media Market Research
 Lead the process of industry analysis through preparing various case studies and white papers relevant to specific campaigns.
 Demonstrate ability to utilize resources to help guide Vdopia’s marketing goals in their respective markets.
 Understand and adopt new techniques and technologies that are relevant for company’s media strategies.
 Provide and discuss industry information on media, markets and related dynamics
Strategic Thinking & Leadership
 Provide and/or guide strategic input for all plans internally and externally
 Demonstrate problem solving and intervention when necessary
 Understand and analyze the root causes of problems and develop ways to rectify
 Guide and assist staff to arrive at potential solutions to problems/issues
 Construct and deliver accurate, honest and timely performance management documents
EXPERIENCE/KNOWLEDGE REQUIRED:
 Bachelor’s Degree
 5 + years of marketing/market research experience
 Familiar with Media Industry
 Understanding of key research sources, i.e. Comscore etc
 Knowledge of current trends and innovations in media
 Knowledge of digital media
 High-level proficiency in MS Word, PowerPoint, Excel and Outlook
 Creative and visual aesthetics