Monday, May 13, 2013


Opening for Ad Operations Manager in Gurgaon 

Urgent opening matching your skills with one of our clients.

About Company:
XXX, a leading local mobile advertising technology company is headquartered in New York, USA with other major secondary offices in Gurgaon, India and Sunnyvale, California.
Across its network, XXX aggregates and manages billions of monthly ad impressions from which it derives the supply of location based advertising inventory in the market. On demand side they have more than a million advertisers including national as well as local advertisers.
XXX is seeking an experienced digital ad operations professional to join team in Gurgaon, Delhi-NCR.

Job Title: Ad Operations Manager
Location: Gurgaon
Exp:4-8 yrs

Job description

Role and responsibilities:
- Coordinate all activities required to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders.
- Traffic mobile advertising campaigns in XXX's proprietary local adserving platform, XXX Central.
- Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously.
- Devise and implement strategies for optimization.
- Troubleshoot cross-functional stake holders and Sales team, in case of any campaign related issues.
- Management of client expectations, communication and reporting metrics
- Collaborate with sales team to ensure the successful fulfillment of all campaigns.
- Work directly with third party ad servers, rich media vendors, agencies, internal sales staff on all elements related to creative specifications and ad trafficking.
- Create and maintain documentation pertinent to the AdOps team.

Skills Required:
- Overall experience of more than 4 years with min 3 years working experience in digital ad operations or relevant fields i.e. advertising platform, online publisher, ad networks, digital agencies, etc. (Mobile advertising experience a strong plus)
- Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge.
- Excellent client servicing, organizational, and communication skills.
-Strong interest in mobile technology.
- Excellent MS Excel skills
- Experience with ad server technologies such as DoubleClick DART for Publishers, AdTech, OAS, Atlas, Omniture, etc.
- Experience with HTML, HTML5, JavaScript a plus.

Salary: The Best in the industry.

Saturday, May 11, 2013

Team Leader - Ad Operatiion​s (online Media)

Immediate opportunity with one of the global leading company in online media operations & reporting with offices in 4 Countries for the position of Team Leader - Ad Operations (Online Media).

Company is a Bangalore headquartered, technology powerhouse helping customers optimize their marketing spends in the digital marketing space. Its incisive tools help clients create maximum impact for their marketing campaigns with right-sourcing, identifying, analyzing and reporting on the best utilization of the digital marketing real-estate.

With over 10 years of rich industry-experience, they supports top-of-the-line digital publishers, networks and online agencies through optimized ad placement, email and search operations thus ensuring that marketers are able to monetize their brand and maximize their brand equity, by executing cost-effective, purposeful and objective-led online digital operations.

Spread across 4 continents, they are strong 700 people company and posied to touch 1000 people in next 1-2 years.

Mandatory Skills required :
1. Advertiser / Publisher / High end troubleshooting skills, trafficking knowledge.
2. Knowledge of multiple adops tools DFA, DFP, Helios, OAS, Atlas etc..
3. Complete knowledge of campaign life cycle and campaign management capabilities.
4. An understanding of ad network, ad exchange and online advertising value chain
5. In depth knowledge of banner creative, 3rd party creative and rich media creative
6. Knowledge of HTML & JavaScript is a plus.
7. Ability to pull reports from various ad servers on various campaign performances, to analyze & optimize campaign delivery.
8. Campaign, creative and delivery troubleshooting capabilities.

Qualification : Preferably Graduates

Experience : 2+ yrs of experience.

Job Location : Mysore

Criteria : Should be flexible to work in Night Shift - APAC (3:30 am to 1:30 pm)

General Skills:

1. Good Communication skills, hands on experience in scheduling and training the team/new comers, client call handling capabilities and ability to on-board new accounts/tasks.
2. Flexible and highly motivated, should be able to take additional responsibilities.
3. Able to manage a team of 5 6 members/3 to 4 clients and assist the Team Lead in day to day activities related to people, process and client.
4. Work as a technical point of contact in resolving any process related issues for all internal / external clients.
5. Capability to set, validate and improve the process on a regular basis (Existing/New).
6. Knowledge of excel, word and Power point.

Roles and Responsibility:

* Handling / Managing a team of 5-6 members. Understanding the source (Ticketing system / Email ) of request and acknowledging the same, Review the assets provided for the request (IO, creative's etc..), Campaign Trafficking as per the tags IO, Internal QA process & TAGS submission to client with the completion email. Understanding the source (Ticketing system / Email ) of request and acknowledging the same, Review the assets provided for the request (IO, creative's etc..), Knowledge of adding macros for tags from different vendors wonder, Flashtalking, Unicast, Pointroll, AdTech). Creation of special ads like welcome ads, news letter ads, pop up under ads and Skin Ad. Ability to work on advanced reporting including discrepancy and conversion reports. Testing ads in the live environment through test website, Live QA using Ad call tracking tools. Ability to work on Network level reporting. Campaign management abilities. Handling / Managing a team of 5-6 members.
HCL hiring Ad-Ops Executives at Hyderabad


HCL Technologies has opportunities for Ad-Ops Executives with 6 months - 5 years of experience at Hyderabad.
Designation: DFA Product Support Analyst | Work Location: Hyderabad | Experience: 6 months to 5 years of work experience with knowledge of display ad products. Domain expert in Online Advertising Industry | Qualification: BE, MBA, BSc (Computers), BCA/MCA, NIIT (or equivalent) certification)
Desired Skills:
  • Experience working in a client-facing technical service environment, preferably supporting web-based products.
  • Ability to absorb complex technical concepts and communicate them to a non-technical audience.
  • Strong collaboration, leadership, organization and the ability to work well in teams are required.
  • Demonstrated creative problem-solving approach and strong analytical skills.
  • Experience in Advertiser side Ad server platform products like DFA, OAS, ATLAS, or other 3rd party advertiser side products required
  • Knowledge of third-party advertising tags preferred (i.e. Mediaplex, Atlas, DoubleClick).
  • Working knowledge in Flash, HTML, JavaScript

Job Description :
  • Troubleshoot and resolve complex DoubleClick for Advertisers (DFA) issues directly for our highest revenue-generating advertiser and agency clients.
  • Provide guidance and consultative technical expertise to front line General Support and DFA Service Relationship Managers (SRMs)
  • Partner with cross-functional teams including General Support, Escalation Management, Sales and Engineering to ensure timely and high-impact results for your clients.
  • Serve as point of contact for projects led by our escalation management team to improve client experience and internal operational effectiveness (user acceptance testing, prioritization process liaison, emergency paging process, new feature release launches).

Digital Account Manager Opening

 looking for a "Digital Account Manager" with a Multinational advertising agency.

Experience: 4-5 yrs. primarily from ad agencies

Remuneration: INR 10lacs to 12lacs p.a.

Job Location-Okhla

JOB DESCRIPTION-

1. Responsible for building relationships with a portfolio of clients by gaining an understanding of their business and objectives.
2. Discovering opportunities and writing winning proposals.
3. Development of strategic insight and recommendations.
4. Preparing and delivering presentations.
5. Client liaison and management.
6. Managing flagship campaigns for clients.
Job Opening with HCL


Company– HCL Technologies
Location: Hyderabad
MRO – 3PAS Job Description

Job Code
Job TitleAd Ops – Exec / Sr. Exec
Country India City Hyderabad
Experience 1-3 years of work experience in trafficking display ads using AdWords and strong knowledge on third party ad serving Preferred Education BE, MBA, BSc (Computers), BCA/MCA, NIIT (or equivalent) certification)
Skills
· Strong command of English language, to communicate with English speaking clients (Written and Verbal skills)
· Experience in AdWords platform; Display Advertisements
· Knowledge on third party ad serving concepts and tracking of impression pixels for the ads
· Strong understanding on how third party tags helps in delivering the creative’s at the publisher website and how impressions are measured
· Working knowledge in Flash, HTML, JavaScript will be an added advantage
· Knowledge about Ad Servers – DFP, OAS etc will be an added advantage
Roles and Responsibilities
· Upload & Approve third party tags in the respective campaigns of the customer as requested by the Acct Managers
· Traffic and manage online advertising campaigns for multiple customers
· Upload and test third-party tags to ensure that they meet specification and regional policy requirements.
· Interact with internal sales and operations teams to ensure successful advertising campaigns.
· Should follow-up with the AMs/sales team if the tags does not meet the policy requirements and ensure the tags are rectified and upload before the campaign start date
· 100% accuracy needs to be ensured
HCL - Product Support Analyst


 Company : HCL
Job Location: Hyderabad

Job Description
Job Title Media Manager
Country India City Hyderabad
Experience 1-5 years of work experience in ad server platform products and strong display ad campaign optimization and analytics
Preferred Education BE, MBA, BSc (Computers), BCA/MCA, NIIT (or equivalent) certification)

Skills
• College degree with computer skills.
• Strong command of English language, to communicate with English speaking clients (Written and Verbal skills)
• Analytical and highly detail oriented
• Experience in Ad server platform products like DFP, OAS, ATLAS, Zedo, or other 3rd party sell side products required
• Strong understanding of online advertising procing models ( CPM, CPC, CPL)
• Experience in Monitoring and analyzing campaign reports and make recommendations on actions
• Working knowledge in Flash, HTML, JavaScript
Roles and Responsibilities
• Conduct data validation checks and approve reservations.
• Traffic and manage online advertising campaigns.
• Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.
• Analyze and provide campaign reporting and screenshots
• Work with advertisers and sales staff to ensure timely delivery of all materials and compliance with site ad guidelines and specs
• Interact with internal sales and operations teams to ensure successful advertising campaigns.
• Support sales with campaign changes and updates during the flight.
Media Planning Specialist​_Pune

Client – IBM
Position – Planning Specialist
Employment Type – Full time
Location – Pune

Job Description
Graduate with 3-4 years of relevant experience.
Experience in campaign planning tools and digital marketing
MS Office, HTML
Strong written and verbal communication skills
HCL - Media Manager

Company : HCL
Job Location: Hyderabad

Job Description
Job Title Media Manager
Country India City Hyderabad
Experience 1-5 years of work experience in ad server platform products and strong display ad campaign optimization and analytics
Preferred Education BE, MBA, BSc (Computers), BCA/MCA, NIIT (or equivalent) certification)

Skills
• College degree with computer skills.
• Strong command of English language, to communicate with English speaking clients (Written and Verbal skills)
• Analytical and highly detail oriented
• Experience in Ad server platform products like DFP,DFA, OAS, ATLAS, Zedo, or other 3rd party sell side products required
• Strong understanding of online advertising procing models ( CPM, CPC, CPL)
• Experience in Monitoring and analyzing campaign reports and make recommendations on actions
• Working knowledge in Flash, HTML, JavaScript
Roles and Responsibilities
• Conduct data validation checks and approve reservations.
• Traffic and manage online advertising campaigns.
• Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.
• Analyze and provide campaign reporting and screenshots
• Work with advertisers and sales staff to ensure timely delivery of all materials and compliance with site ad guidelines and specs
• Interact with internal sales and operations teams to ensure successful advertising campaigns. 

• Support sales with campaign changes and updates during the flight.  
Urgent opening for Ad trafficker​(DFP Premium) profession​als with Auxano Technologi​es in Pune

Auxano Technologies is looking out for Ad trafficking (DFP - Premium) Professionals at our Pune branch.

Company: Auxano Technologies Pvt. Ltd.
About Company:
We are an innovative solutions organization with a specific focus on providing critical insights that help our customers execute an informed digital strategy. We offer cutting edge solutions, using the best in class products, driven purely by the needs and budgets of our customers.

Our customers span across verticals: Pharmaceutical, Healthcare, Entertainment, Publishing and Media.
For more information log on to www.asentechllc.com | www.auxanotech.com

Job Location: Pune
Job Opening for DFP Premium
Level : Associate & Team lead
Experience Level for Associate: 6 months to 6 years
For Associate : Relevant 6 months exp in DFP Premium

Job description : 

Ad Trafficking through DFP.
Ad Optimization and troubleshooting.
Maintaining different reports.

Desired Skill Set :

High level understanding of Ad operation(Trafficking and Optimization)
Understanding and working knowledge of DFP Premium.
Knowledge of basic MS office (Specifically MS Excel).
Good communication skills.

Work Timings : 6.30 pm to 3.30 am

Job Location : Pune

2. Team Leader - Relevant exp in DFP Premium required is 2+ yrs

Job description :

Ad Trafficking through DFP.
Ad Optimization and troubleshooting.
Maintaining different reports.

Desired Skill Set :

Team handling experience( at least for an year)
Data Analysis and Reporting knowledge using MS Excel
Excellent communication(both written and verbal)
High level understanding of Ad operation(Trafficking and Optimization)
Understanding and working knowledge of DFP Premium.

Work Timings : 6.30 pm to 3.30 am

Job Location : Pune

Auxano Technologies is looking out for Ad trafficking (DFP - Premium) Professionals at our Pune branch.

Company: Auxano Technologies Pvt. Ltd.
About Company:

We are an innovative solutions organization with a specific focus on providing critical insights that help our customers execute an informed digital strategy. We offer cutting edge solutions, using the best in class products, driven purely by the needs and budgets of our customers.

Our customers span across verticals: Pharmaceutical, Healthcare, Entertainment, Publishing and Media.
For more information log on to www.asentechllc.com | www.auxanotech.com

Job Location: Pune

Job Opening for DFP Premium
Level : Associate & Team lead
Experience Level for Associate: 6 months to 6 years
For Associate : Relevant 6 months exp in DFP Premium

Job description :
Ad Trafficking through DFP.
Ad Optimization and troubleshooting.
Maintaining different reports.

Desired Skill Set :
High level understanding of Ad operation(Trafficking and Optimization)
Understanding and working knowledge of DFP Premium.
Knowledge of basic MS office (Specifically MS Excel).
Good communication skills.

Work Timings : 6.30 pm to 3.30 am
Job Location : Pune 


2. Team Leader - Relevant exp in DFP Premium required is 2+ yrs

Job description : Ad Trafficking through DFP.
Ad Optimization and troubleshooting.
Maintaining different reports.

Desired Skill Set :
Team handling experience( at least for an year)
Data Analysis and Reporting knowledge using MS Excel
Excellent communication(both written and verbal)
High level understanding of Ad operation(Trafficking and Optimization)
Understanding and working knowledge of DFP Premium.

Work Timings : 6.30 pm to 3.30 am
Job Location : Pune 
Hi All,

Let me know if anyone has openings in Ad Operations industry and if interested share me your profiles (adoperationsindia@gmail.com)

Thanks
Synechron Hiring Online Ad Operations Members

About Synechron
Synechron is a Global IT provider of customized, high-end Business-Technology Solutions & Services to the Capital Markets, Insurance, Mortgage Banking and Digital Media & Technology domains. Founded in 2001, Synechron has been privately-owned, self-funded and profitable since its inception. Headquartered in New York, Synechron employs over 3500+ professionals globally with presence in US (NY, NJ, NC, CO, CT, CA, TN, IL, WA), Toronto, Mississauga (Canada) , London(UK), Amsterdam, (NL), Tokyo (Japan), Hong Kong, Singapore, Dubai, Abu Dhabi (UAE) and 3 state-of-the-art Development Centers based in Pune, India.

What differentiates Synechron from other service providers in the IT Industry is our industry specific domain expertise, people and processes, technologies, tools and training. We draw on this strong foundation to create measurable business impact for customers around the world, resulting in long-term relationships with several of the most recognized names in their respective industries.

Synechron partners with clients to constantly enrich and share its vision on the role of technology in shaping business and technology strategies. For this, Synechron has built up dedicated domain competency groups for specific industry verticals. The domain experts from these groups drive our knowledge capital and thought leadership throughout these segments, deploying them on each individual engagement in order to operate not as a mere service provider but as an 'Extended Arm' of our client's operations, enabling them to realize maximum business benefits.

Since inception, Synechron has virtually doubled its revenues year-on year, resulting in our numerous awards & accolades recognizing us as one of the Fastest Growing IT Solutions & Services companies in the world today. In addition to this record growth, Synechron's unique and one-of-a-kind work environment and people processes have earned it the title of one of the Top 12 Best IT Employers in India for 5 consecutive years, as per the annual Dataquest- DQ-IDC Best IT Employer Survey (2007, 2008, 2009, 2010 and 2011)
Visit us at www.synechron.com

Currently we are hiring online Ad experts for Pune Development centre.
a. Experience in handling “Display Campaigns”
b. Experience in working on Advertiser and/or Publisher products like OAS, DART, DFA, ATLAS, MediaMind, Google Adsense etc
c. Preferable experience on Google Analytics and other reporting systems.
d. ~ 3+ yrs experience.
e. Work time 5:30 PM EST to 01:00 AM EST
Opening with Genisys

Have a managerial opening in Genisys in our Ad Ops team

Friday, May 10, 2013

Urgently looking for 5+ Exp Presales Specialist for Vdopia Inc

Designation: Team Lead, Media Planning

Location: Gurgaon, India

Work Timings: Must be flexible with Shift Hours as it is subject to US time (8:00 PM - 5:00 AM )

Company Name:  Vdopia Inc.

ROLES & RESPONSIBILITIES


  • Develop and lead sound, strategic Media Plans based on official RFP’s shared by the agencies/ client and the use of media research.

  • Possess the ability to evaluate & critically analyze the RFPs prepared by other members of the media planning team.

  • Decode & dissect the brand brief for the various internal teams during the Pre RFP process and provide valuable audience insights to enable the sales team prepare winning RFP proposals.

  • To be able to listen well, to sales and other internal teams, and synthesize information accurately and efficiently to ensure smooth RFP process.

  • Ability to absorb many details, while keeping focus of the big picture; Ability to prioritize and reprioritize many tasks at once.

  • Lead creative vision of the planning team by creative thinking for conceiving, developing and designing innovative creative materials for the pre & post RFP submission.

  • Ability to provide in-depth data analysis with respect to variables such as client’s target audience, market, product etc. using comScore data & other internal MIS data.

  • Independent motivation with a willingness to learn and improve the team’s knowledge and one’s own about the global mobile media trends.

  • Ability to review work and reporting of entire Media Planning team and provide recommendations for improvement of content and format of RFPs submitted.

MINIMUM REQUIREMENTS

  • Bachelors/ Masters Degree in communications/ marketing.

  • 5-6 years of media planning/ account management experience.  At least 2 years hands on exp of managing global (offshore) client operations.

  • Excellent time management skills with an ability to manage a team.

  • Be an intuitive problem solver.

  • Superior communication, writing and verbal skills which is must for international operations and the ability to communicate clearly and persuasively.

  • Must be a true team leader, self-starter and multi-tasker.

  • Thorough understanding of Branding principles & tactics, particularly on the digital & new media platform.

  • Diligent delivery against strict timelines. Must be resourceful and highly organized – ability to learn and work independently and with a team.

  • Demonstrated strength in business-to-business media, especially digital communications, with experience in managing global campaign operations would be highly desirable.

  • Excellent analytic skills, with the ability to review data & an eye for detail.

  • Complete proficiency with Microsoft Excel & PowerPoint, with strong understanding of full Microsoft Office suite.

  • Intrinsic knowledge of global media terminology and landscape.

Hiring - Digital Client Servicing Executives at Vdopia ( Delhi NCR )

Urgently Required : Media Planners in NCR for leading Global MobileMarketing Brand

Designation: Mobile Media Planner
Location : Gurgaon, India
Work Timing : Must be Flexible with Shift Hours as it is subject to US/UK Time Zones US 8:30pm-5am; UK 3pm-10pm
Company Name: Vdopia Inc

Job Description: 

  • Work with Sales Team/Media Director in the development and implementation of media campaigns including most or all of the following:

    • Completion of RFP process

    • Media Research Requests

    • Creative Production Post and Pre Campaign Launch.

  • Work as part of a media planning team, applying media solutions to overall client objectives per RFP requirements.

  • Provide media insight and support to Sales Team, i.e. Market Research and working with comScore.

  • Work with internal creative team to integrate interactive objectives and strategies into overall plans.

  • Develop and present recommendations, evaluations, POVs and media analyses to clients and Account Service.

  • Organize, implement and control the day-to-day media planning development process including coordination among assistants.

  • Coordinate projects and media requests with Sales Team and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Director.

  • Maintain media estimate process in conjunction with Media Supervisors.

  • Maintain media reporting needs for assigned region as well as assisting other regions media.

Skills Required

  • A four year college degree or equivalent

  • 2+ years media planning experience as an Assistant or Planner

  • Experience with Digital Media

  • Must be proficient with working with all types of pricing models; i.e. CPM, CPC, CPL, CPD

  • Demonstrated presentation and writing skills

  • Experience directly managing a staff of one or more is desirable

  • Experience managing and coordinating inter-departmental efforts

  • MS Office: Internet Explorer, Excel, Word and PowerPoint

  • Experience or familiarity using industry media planning tools: i.e. Salesforce, Comscore

  • Understanding of Interactive advertising preferred but not mandatory


Hiring - Mobile Media Research Analyst @ Vdopia India

About the Job

Vdopia is a mobile video and rich media-advertising platform; we offer measurable Video & Rich media solutions, as well as premium advertising network. Vdopia offers the largest pool of rich media and video inventory in the mobile industry (iOS, Android and RIM, in app and mobile web). Vdopia engagements rates (& CTRs) are among the highest in the industry - exceeding most category benchmarks.

We are located globally not only in India but have presence in 3 different locations in the US, United Kingdom, and the APAC region.
Description

THE JOB: Media Analyst

THE PLACE: Gurgaon, India

Hours of Work: Must be Flexible with Shift Hours as it is subject to US Time Zones IST 8pm - 5 am

Overall Objective:

The Media Analyst should be an expert in dealing with market research and analysis. Should be responsible for demonstrating a strong working knowledge of the digital (specifically mobile) space and media research. This individual is responsible for identifying industry related opportunities and solutions on a regular basis for the sales team.

The Media Analyst sets the tone for developing actionable product marketing collaterals to be used by the sales and business development team for increasing revenue.


KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:
Content Development
Preparation of sales and marketing collaterals including but not limited to case studies and white papers.

Produce reports and analyses on issues in mobile media research utilizing Comscore and other research tools.

Develop visually appealing charts and ides for graphics for sales deck, marketing materials etc.

Analyze data collected, using traditional and advanced methods where appropriate, and report findings in visual presentations.

Create and design sales collateral such as seasonal marketing packages for sales team

Collaborate with management team to ensure that all deliverables meet campaign objectives

Present research findings and support the development of key insights through case studies and white papers.
 Media Market Research

Lead the process of industry analysis through preparing various case studies and white papers relevant to specific campaigns.

Demonstrate ability to utilize resources to help guide Vdopia’s marketing goals in their respective markets.

Understand and adopt new techniques and technologies that are relevant for company’s media strategies.

Provide and discuss industry information on media, markets and related dynamics

Provide and/or guide strategic input for all plans internally and externally

Demonstrate problem solving and intervention when necessary

Understand and analyze the root causes of problems and develop ways to rectify

Guide and assist staff to arrive at potential solutions to problems/issues

Construct and deliver accurate, honest and timely performance management documents
Strategic Thinking & Leadership
EXPERIENCE/KNOWLEDGE REQUIRED:

Bachelor’s Degree

3 + years of marketing/market research experience

Familiar with Media Industry

Understanding of key research sources, i.e. Comscore etc

Knowledge of current trends and innovations in media

Knowledge of digital media

High-level proficiency in MS Word, PowerPoint, Excel and Outlook

Creative and visual aesthetics
Hiring for Team Lead - Media Research & Analysis for Global Mobile Media Brand


About the Job
Vdopia is a mobile video and rich media-advertising platform; we offer measurable Video & Rich media solutions, as well as premium advertising network. Vdopia offers the largest pool of rich media and video inventory in the mobile industry (iOS, Android and RIM, in app and mobile web). Vdopia engagements rates (& CTRs) are among the highest in the industry - exceeding most category benchmarks.
We are located globally not only in India but have presence in 3 different locations in the US, United Kingdom, and the APAC region.
Description
THE JOB: Team Lead – Media Analysis & Research
THE PLACE: Gurgaon, India
Hours of Work: Must be Flexible with Shift Hours as it is subject to US Time Zones IST 7pm-4am
Overall Objective:
The Market Research and Consumer Insights Manager should be an expert in dealing with market research and analysis. Should be responsible for demonstrating a strong working knowledge of the digital (specifically mobile) space and media research. This individual is responsible for identifying industry related opportunities and solutions on a regular basis for the sales team.
The Market Research Manager sets the tone for developing actionable product marketing collaterals to be used by the sales and business development team for increasing revenue.
KEY AREAS OF RESPONSIBILITY
Responsibilities include, but are not limited to:
Content Development
Preparation of sales and marketing collaterals including but not limited to case studies and white papers.
 Produce and supervise reports and analyses on issues in mobile media research utilizing Comscore and other research tools.
 Develop visually appealing charts and ides for graphics for sales deck, marketing materials etc.
 Analyze data collected, using traditional and advanced methods where appropriate, and report findings in visual presentations.
 Create and design sales collateral such as seasonal marketing packages for sales team
 Collaborate with management team to ensure that all deliverables meet campaign objectives
 Present research findings and support the development of key insights through case studies and white papers.
Media Market Research
 Lead the process of industry analysis through preparing various case studies and white papers relevant to specific campaigns.
 Demonstrate ability to utilize resources to help guide Vdopia’s marketing goals in their respective markets.
 Understand and adopt new techniques and technologies that are relevant for company’s media strategies.
 Provide and discuss industry information on media, markets and related dynamics
Strategic Thinking & Leadership
 Provide and/or guide strategic input for all plans internally and externally
 Demonstrate problem solving and intervention when necessary
 Understand and analyze the root causes of problems and develop ways to rectify
 Guide and assist staff to arrive at potential solutions to problems/issues
 Construct and deliver accurate, honest and timely performance management documents
EXPERIENCE/KNOWLEDGE REQUIRED:
 Bachelor’s Degree
 5 + years of marketing/market research experience
 Familiar with Media Industry
 Understanding of key research sources, i.e. Comscore etc
 Knowledge of current trends and innovations in media
 Knowledge of digital media
 High-level proficiency in MS Word, PowerPoint, Excel and Outlook
 Creative and visual aesthetics